What is a 302 Redirect? Temporary Redirect Explained
Definition
A 302 redirect is an HTTP status code that signals a temporary redirect from one URL to another. Unlike a 301 redirect, a 302 tells browsers and search engines that the move is short-term and the original URL will eventually return.
When to use a 302 redirect
- A/B testing — temporarily routing visitors to a test variant.
- Maintenance pages — pointing users to a status page while the real one is offline.
- Geo or device targeting — short-term redirects based on user location or device.
- Promotional content — redirecting to a campaign page that will be removed later.
302 vs 301 — SEO impact
- A 302 keeps the original URL indexed by search engines, since the move is temporary.
- Link equity does not transfer the way it does with a 301 — Google generally treats 302s as a signal to keep the source page in the index.
- Using a 302 when a 301 is appropriate (e.g., permanent migration) can delay or prevent ranking transfer to the new URL.
Use 302 redirects only when the change is genuinely temporary. For anything permanent, use a 301 redirect to preserve link equity. Check any URL's redirect chain to see what status codes are returned.
Related terms
301 Redirect
The permanent redirect that preserves link equity and guides users.
Redirect Chain
Multiple redirects in sequence that slow down pages and dilute SEO value.
Link Equity
The ranking value passed through links — also known as "link juice".
404 Error
What happens when a page can't be found — and how it affects SEO.
Crawl Budget
How search engines allocate resources to crawl your site — and why broken links waste it.
Broken Link
A hyperlink that no longer leads to its intended destination.